Its title is perhaps the Facebook PPC most important element of your ad, next to the image.
His purpose in writing the title is threefold:
1. To capture people's attention first (if the image does not work)
2. To generate enough curiosity that are attracted to reading the ad copy and
3. To summarize the key point of your ad copy, and convince them to click on the ad.
With only 25 characters to work, I do not think it would be so difficult to write. But the satisfaction of all three targets mentioned in the * only * 25 characters (or, ideally, less)? It is not always so easy.
I thought I would come with a starter list of some titles that attract attention can be used as a brainstorming their own banners. It is by no means exhaustive, but I hope you find some that will inspire you!
Warranty
This is where you get a promise. But beware! Do not promise what we can offer.
Back o 100% money back guarantee
Satisfaction guaranteed or
or cash collateral
Great discounts
Talk about how amazing it is the discount (we're not talking about a 10% discount here).
Savings or mass
Save 50% or only today
Price negotiation or basement
Warning
This works well for its shock value.
Or warning! Do not be fooled.
CAUTION: Do not overpay.
Free
This is pretty self explanatory and very effective.
or a free report
Watch the video or free
or Click the free sample
The truth about
You are the sole owner of the truth! (Not really, but that's what this type of title makes it sound like).
o The Truth About Retail
o The truth about SEO
o The Truth About Food
Unknown
or little known facts about marketing
Or little known secret revealed
Open
It conjures up images of something that physically unlocked. Always effective to use words or phrases that help people imagine performing a physical action.
Discover the secrets or Facebook
or decipher the mystery of self-confidence
Exposed
Again, you are the supplier of the truth. And you're still willing to share this secret we discovered!
Advertising or scam exposed
Insurance fraud or exposed
Last Chance
Probability or past to save 40%
or Last Chance for Free Sample
Last chance to buy or
Imagine
I love how it pricks the interest, and actually gets people thinking, "what if?"
Imagine losing 10 pounds or
or ever imagined working again
Or imagine finally feel safe
Limited
This is spoken of limited quantities, limited time or limited opportunities.
or offer time-limited
o The clock is ticking ...
o Only 3 Left
Stop
A word of caution, of course!
or stop what you do
Stop or too expensive for the insurance
or stop being a doormat
Time
People love awards and love them even more when they are away.
or direct download
Instant Access or
Do you have owners who are still working?
Jennifer Sheahan is the founder of Facebook ads Laboratory, a full service agency specializing in advertising Facebook PPC ads. The FBAdsLab provides advertising campaign management, training and mentoring programs for sellers. The purpose of the FBAdsLab is to help business owners to learn everything you need to know to succeed in advertising on Facebook to take control of your traffic so they can stay ahead of your competitors and be leaders in their field.
No comments:
Post a Comment