Let's face it: There are probably hundreds of thousands of businesses already online. So, is it really possible to offer unique value in your online business? Probably not. But, that's actually the wrong question, and this is where a lot of gurus get it wrong.

How often have you heard some self-proclaimed expert come along and tell you that you have to offer unique value - that you have to differentiate yourself enough from everyone else who has a business online? And you sit there thinking that you have no idea how to do that.

I can tell you that I've heard it the same assertion and read it a lot. And I, too, have wondered how to do it. But I realized not long ago that this is all nonsense. There are only so many ways to differentiate yourself from a competitor. So obviously this is not the way to approach the problem. So what is?

Actually, it's not quite so complicated once you ask the right question, and that's the key.

The wrong question is "How do I offer unique value?" Or to be more precise, "How can I be different from everyone else?" The right question, instead, is "What can I do to make what I offer better than my competitors?" How can I offer more value than my competitors?

And, of course, the bar is always being raised. But, if you offer a better product or service, then you'll be different, but for all of the right reasons.

And it gets better. You're not competing with the hundreds of thousands of businesses online. You're not even competing with all of the businesses in your niche? Why? Because your prospects won't be able to see all of them in the time he or she has available to search the Web, never mind see them side-by-side. That means that as long as they can find you, you'll will have the opportunity to present your products or services without others encroaching on what you have to say.

A lot of online business people, through the incorrect advice that's floating around out there, worry more about offering multiple bonuses, for example, or a similar product with a few less features for less money than they do about creating quality. In other words, they attempt to make themselves different from their competitors by either offering a lot of extra free stuff, which often are products no one wants anyway, or by making less value available to their customers.

Let me ask you something: how good are you at making decisions? You will find it very easy to do, or like most people, I'd shy away from them, instead, prefer ways options for as long as possible? Double-thinking being two brains, and it can hurt your business. So, what can you do about it?

Decisions is an essential part of life. When you are presented with an opportunity, you have to make a choice. When you go shopping, you need to decide if you will buy this brand, or a; this product, or that one. When I wake up in the morning, you decide what have you for breakfast. Every day, you are faced with decisions.

Applies in business. We must think about products that you will create is your target audience and what their needs and how to meet them.

But, if you are someone who prefers to avoid decisions, then you'll discover when you retrieve events, you probably won't be satisfied with the results.

The following four errors that occur will if you decide not to decide.

1. I can't connect

If you have a course of action would not help, then all possible courses. You will find yourself being pulled in all directions, just like a game show contestant who asked the public what to do.

2. stay focused.

If you can't decide what to do, then you're nothing to focus on. If you do not focus on something, and then you'll spread your attention about many things. Think of how difficult it is to see with a candle, unlike the flashlight.

3. not to say of course.

Almost all you need to do are fairly easy in the beginning. Foundations are usually very simple. When you get to the heart of the matter that the challenges ahead. If you are not sure which way to go, you can quit and when the going gets tough.

4. refrain from bad habits change.

Failed to determine a bad habit. So the Commission is missing, or continue in this path. You have other bad habits, too. Unless and until you can decide there is that Word again — Act and not aggravate your situation.

Don't be lulled into a false impression that you get the same results if you did always. The world will not sit still while you dither.

When America Proved that Anything is Possible

It was one of those moments in American history that the people who were able to watch it for the first time felt like they were in a science fiction movie. But with televisions cameras on every move, the nation and the world watched on July 20, 1969 as three American astronauts landed on the moon.

The project had been in the works for years to be sure. You have to wonder with the phenomenal amount of work, expert engineering and the amazing genius that created the rocket ships and everything that would be needed to make the flight possible, if even those in NASA sat in mute wonder and had goosebumps when “Buzz” Aldren was the first man in history to put his foot on another world and pronounce those famous words –

“That's one small step for man; one giant leap for mankind.”

That phrase, which itself was carefully prepared, has a lot of wisdom in it. Sure, touching another world for the first time in human history was a tremendous accomplishment for America. But more than that, it signaled a new era for humankind everywhere. All of a sudden, the moon wasn’t a far away myth, full of mystery and magic. All of a sudden, people everywhere felt like they too could touch the stars if they put out their best efforts too.

It was also a huge moment for the unity of all people. Few things cause the world population to come together and link arms and be one people, not separate countries. Most of the time, it’s a terrible global disaster that makes us all bond together. But this time was different. This time is was a moment so phenomenal that everybody stopped and watched and everybody knew that this was not just a great accomplishment for three astronauts and scientists that put them there. This was a great accomplishment for mankind.

American history is populated with tremendous events, both bad and good. But it’s worth a moment to sit back and reflect on what the first moon landing meant and continues to mean for Americans and the American spirit. You have to wonder if any other nation would have had the ability, the creative powers, the powerful minds and the collective will to see this kind of amazing accomplishment through to success.

It’s even more amazing when you remember that just a few years earlier, on September 12, 1962 that President Kennedy challenged American to rise to this challenge in a speech at Rice University. It takes a lot to make something as historic and earth shaking as landing on the moon a reality and visionary leadership such as Kennedy showed that day was a big part of why this landing made history.

This amazing achievement points out something outstanding about the American spirit. Americans are a people who dream big. And to land a man on the moon took big dreams. But we didn’t just dream to put a man up there, it was not acceptable unless we got everybody home safely as well.

For the most part the American space program has had a phenomenal history of success in breaking through barriers that nobody had every done before. Yes, there have been set backs and tragedies along the way. But Americans are not quitters and through all the struggles we face, we face them together. But we never forget to look up at the stars and dream of the day that yet again we see an American set foot on another world and plant out flag in that soil to be signal forever that America was here!