Developing Nuclear Power as Alternative Energy

Many researchers believe that harnessing the power of the atom in fission reactions is the most significant alternative energy resource that we have, for the fact of the immense power that it can generate.

Nuclear power plants are very “clean-burning” and their efficiency is rather staggering. Nuclear power is generated at 80% efficiency, meaning that the energy produced by the fission reactions is almost equal to the energy put into producing the fission reactions in the first place. There is not a lot of waste material generated by nuclear fission—although, due to the fact that there is no such thing as creating energy without also creating some measure of waste, there is some. The concerns of people such as environmentalists with regards to using nuclear power as an alternative energy source center around this waste, which is radioactive gases which have to be contained.

The radiation from these gases lasts for an extraordinarily long time, so it can never be released once contained and stored. However, the volume of this waste gas produced by the nuclear power plants is small in comparison to how much NOx (nitrous oxide—that is, air pollution) is caused by one day's worth of rush-hour traffic in Los Angeles. While the radiation is certainly the more deadly by far of the two waste materials, the radiation is also by far the easier of the two to contain and store. In spite of the concerns of the environmentalists, nuclear power is actually environmentally friendly alternative energy, and the risk of the contained radiation getting out is actually quite low. With a relatively low volume of waste material produced, it should not be a difficult thing at all for storage and disposal solutions for the long term to be developed as technology advances.

The splitting of an atom releases energy in the forms of both heat and light. Atomic power plants control the fission reactions so that they don't result in the devastating explosions that are brought forth in atomic and hydrogen bombs. There is no chance of an atomic power plant exploding like a nuclear bomb, as the specialized conditions and the pure Plutonium used to unleash an atomic bomb's vicious force simply don't exist inside a nuclear power plant. The risk of a “meltdown” is very low. Although this latter event has happened a couple of times, when one considers that there are over 430 nuclear reactors spread out across 33 nations, and that nuclear reactors have been in use since the early 1950s, these are rare occurrences, and the events of that nature which have taken place were the fault of outdated materials which should have been properly kept up. Indeed, if nuclear energy could become a more widely accepted form of alternative energy, there would be little question of their upkeep being maintained. Currently, six states in America generate more than half of all their electrical energy needs through nuclear power, and the media are not filled with gruesome horror stories of the power plants constantly having problems.

Geothermal Power as Alternative Energy

We should be doing everything possible to develop geothermal energy technologies. This is a largely untapped area of tremendous alternative energy potential, as it simply taps the energy being naturally produced by the Earth herself. Vast amounts of power are present below the surface crust on which we move and have our being. All we need do is tap into it and harness it.

At the Earths' core, the temperature is 60 times greater than that of water being boiled. The tremendous heat creates pressures that exert themselves only a couple of miles below us, and these pressures contain huge amounts of energy. Superheated fluids in the form of magma, which we see the power and energy of whenever there is a volcanic eruption, await our tapping. These fluids also trickle to the surface as steam and emerge from vents. We can create our own vents, and we can create out own containment chambers for the magma and convert all of this energy into electricity to light and heat our homes. In the creation of a geothermal power plant, a well would be dug where there is a good source of magma or heated fluid. Piping would be fitted down into the source, and the fluids forced to the surface to produce the needed steam. The steam would turn a turbine engine, which would generate the electricity.

There are criticisms of geothermal energy tapping which prevent its being implemented on the large scale which it should be. Critics say that study and research to find a resourceful area is too costly and takes up too much time. Then there is more great expense needed to build a geothermal power plant, and there is no promise of the plant turning a profit. Some geothermal sites, once tapped, might be found to not produce a large enough amount of steam for the power plant to be viable or reliable. And we hear from the environmentalists who worry that bringing up magma can bring up potentially harmful materials along with it.

However, the great benefits of geothermal energy would subsume these criticisms if only we would explore it more. The fact that geothermal energy is merely the energy of the Earth herself means it does not produce any pollutants. Geothermal energy is extremely efficient—the efforts needed to channel it are minimal after a site is found and a plant is set up. Geothermal plants, furthermore, do not need to be as large as electrical plants, giant dams, or atomic energy facilities—the environment would thus be less disrupted. And, needless to say, it is an alternative form of energy—using it would mean we become that much less dependent on oil and coal. Perhaps most importantly of all—we are never, ever going to run out of geothermal energy, and it is not a commodity that would continuously become more expensive in terms of real dollars as time passes, since it is ubiquitous. Geothermal energy would be, in the end, very cheap, after investigation and power plant building costs are recouped.

Advertising using Power Words

Word cannot only influence the minds of people but can completely change their perception abut a particular thing. Words have the persuasion power to entice and motivate. They are used by the politicians, public relations personals, and even by parents to pass on their message. These words are known as power words and they can do wonders when used in advertisement.

New or improved words create a sense of curiosity. The customers get an impression that the product is something that is different from others and he tries to get it before anyone else does so as to have edge over others. The laundry products have always been advertised as new and improved, from years. Although it can be either new improved version of the existing product, but the power of both the words and the product reinforces each other’s strength.

Take for instance the line ‘Money back guarantee’, these power words helps gain the trust of the customer. It is a must to print these words at the closing line of an advertisement. After this sentence, the methods of payment and how money will be returned if the customer is not satisfied should be stated.

Most of the successful advertisements have a little known secret that surely generated curiosity within the reader. People are knowledge thirsty, they want to know what others do not know. They think that there is some vital information they are missing because of which they haven’t gained success in something particular.

Words ‘Insider say that’, is similar to ‘secret’. It gives out information from some expertise that is still unknown to the outside world and only if the customer gives money, information will be divulged to him.

Free word in the headline of the message simply does wonders. The reader easily absorbs the message, unless and until something free is given to the customer in reality. By any change, if the company tricks the customer into paying money for something, which was supposed to be free, the trust of the customer is lost instantly. Usually the word FREE is spelled as FR~E on websites as ISP filters blocks messages having the actual word, considering it to be some kind of spam.

You is a very important word to be used in an advertisement. It directly points out the advantages to the customer, if he buys a particular product or service. Step into the shoes of the customer and try to note down the points which will be of benefit and what points will decrease the interest. The advantages then should be referred to the customer by addressing them with ‘you’. The customer feels that he is being directly talked to.

The word ‘Immediately’ rings in the emergency. It can be interpreted as ‘Don’t wait any longer, get it now!’ This motivates the customer to take some necessary and quick action.

Power in itself is a powerful word. Give that power to the consumer and see the magic. This gives the consumer a feeling that he can get possession of something that he lacked till now and this could make him achieve the impossible.

The basis of a successful advertisement is to understand the consumer’s needs and then design the advertisement accordingly. Just stating the advantages of using the product or service of the company isn’t enough. Sentence should be so designed that the customer should see his advantage in the product. For example, when advertising for a digital camera, just stating that the in-built memory of the camera is of 1 GB, won’t do the trick. Instead, the sentence should be changed to ‘enough memory to store 350 pictures or 50 videos’. The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of other similar brands like how the sentences are written and placed in an advertisement. After the sentence framing, adding power words to spice up the advertisement will definitely make a winning ad campaign.