Working With Merchants

Contacting the merchant of your interested program is

an ideal way to increase your sales, which can save

you a lot of time and heartache. Once you contact

the merchant, be sure to let them know what you are

doing to promote their products, and ask for their

advice when it comes to marketing.

The merchant will know the product the best, and

they will have a good idea of the strategies that are

being used by other affiliates to make sales. By

contacting the merchant, you'll also show them that

you are dedicated to succeeding with affiliate

marketing.

Contacting the merchant also shows your enthusiasm

for marketing their products and services. Any

merchant who knows affiliate marketing also knows

that over 90% of sales are generated by less than

5% of the affiliates. Good merchants recognize your

efforts and provide you with information and resources

and may even boost your commission rates!

Dealing with merchants

If you email a merchant and they don't respond, try

again. If they still aren't responding, you should

think again about continuing the partnership, as a

lack of communication can indicate other problems

as well - such as payment.

Keep in mind that many merchants make big promises,

and set a high payout rate knowing that very few

affiliates will actually meet it. This isn't a

good way to do business, and you should avoid

working with these types of merchants.

Communication

When you communicate with merchants, you should

ensure that you use a professional tone. If you

have suggestions of how a merchant can improve their

offers, you should let them know. Many merchants

appreciate feedback, and know that any feedback they

receive can improve their programs.

Wise merchants always understand that good affiliates

are hard to find and will treat them with respect,

assist with resources, and be prompt with payments.

Wise affiliates are the same way, and understand

that merchants want quality promotion and sales

performance.

To get the most out of your partnership, you should

always be professional and understanding with your

merchant. Good merchants are always busy, which may

make them seem like they aren't that good. They

will answer your questions and emails, although it

may take them a little bit of time.

The longer you work with a merchant, the more you'll

understand how they do things. If you are just

starting out in affiliate marketing, a merchant

can help you understand how things work. If you

listen to them and show initiative, you'll be

well on your way to making it to the top.